Trends in Women’s Fragrances

With the ability to suggest a women’s personality, attitude and sense of style in just a whiff, perfumes and eau de toilettes designed for women have always focused primarily on scent. Mintel Global New Products Database (GNPD) shows that floral and fruity blends are, unsurprisingly, extremely common in women’s fragrances around the world. Most women find these fragrances both enticing and familiar, a good match for an everyday scent. Recently, botanical-inspired fragrances have increased in popularity, fueled by consumers’ increasing desire for all things natural and pure.

Floral Scents

Quintessentially feminine, light and highly fragrant, floral scent blends have always been very popular in women’s fragrances. Inspired by nature and proven over time, their appeal lies in an ability to make women feel luminous, refined and sensual all at the same time. Fleur de Cabotine, from perfumers Grès, is one flowery fragrance in France. The scent comprises essences of mandarin, seringa flower, white lily, orchid and peony.

Fruity Blends

Similar to floral scents, fruity blends offer familiarity and a delectable appeal in women’s perfumes and eau de toilettes. Fruity and citrus-based scents are bright and happy, bringing on an aura of fun and relaxation. Some of the most common fruity scents found in women’s fragrances are apple, peach, watermelon, raspberry, tangerine and pear. These light and joyous fragrances also benefit from a naturally “natural” appea .

Scents of nature